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Stores Decrease Use of Fragrance Spritzers

Ms. Vaile is herself a fragrance marketer, part of a billion-dollar global industry that for decades has relied on assertive demonstrators to push their

MiN New York, Post-Graduate Fragrances: Critical Shopper

Everywhere there were bottles, clear liquid upon clear liquid, cream upon cream. I pinballed from the tubs of shaving lather in the back of

Rihanna’s Reb’l Fleur Perfume Video Is Meant for Rewatching

But to introduce a new perfume named for the singer Rihanna, Parlux Fragrances initially is focusing its marketing efforts primarily on an online video

For a Coveted Resin, the Scent of Rarity Takes Hold

Wood chips containing the rich resin are traditionally burned in Arab households to honor their guests, while oud oil continues to be a favored

Nocturnalist – At Fragrance Awards, Sniffing Celebrity Wrists

The celebrities in the audience sat out of smelling distance from one another at the awards show, which was held in a tent at
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